
Love shopping online? Who doesn’t, right? According to a report by Google and Forrester consulting, India would have 100 million online shoppers by 2016. What makes shopping online so special? It can save time, energy, fuel, a list of comparisons of prices and even 24/7 availability. What else? You can also purchase products that you are ashamed to buy in the public. (Just kidding: P) So today, let us review one such shopping app Shimply, one of India’s fastest growing, multi category online bazaar for Indian products.
Compared to other giant shopping apps, what
makes Shimply different is the patented pending technology of “virtual trial
room” which gives you the freedom to see in advance how the product of your
choice look on you, before you decide one. Wondering how it is possible? Hold
on. Read below.
LOOK, FEEL AND DESIGN
Needless to say,
Shimply android app holds a ton of shopping material at any time and are organized
by category on the homepage itself, making it easier for the users to quickly
choose their desired products. The very first time you launch the Shimply app
from the app drawer, you have to register by providing your name and E-mail
address. There you go. At the top, there are icons of search button, cart, virtual
trial room and a menu button.

The design is pleasant
enough and intelligently executed. There are eight small icons on the homepage with
visually attractive images which represents shopping materials for men, women, kids,
etc. In short the app is very simple to use so that even a newbie online
shopper can easily understand.
CONCEPT AND FUNCTIONALITY
The idea behind Shimply
app is relatively simple. The idea of using a virtual trail room makes online
shopping closer to physical shopping. This technology makes use of the camera on
the customers' phone to click their picture and then the customer could place a
product on it to check how well it would suit them. A customer could try on
multiple products as well. Making use of the hand gestures and touch features,
customer could drag the product to any part of the picture. Customer’s photo as well as the product can be re sized to generate a parallax and 3D effect. It makes the customer feel as if
they were actually wearing the product. The same is also applicable for home
decors also to see how it looks on their walls, rooms etc. The patent
pending technology aids the users to click their picture and try the products
on the app without saving the picture on the phone.

Founder and CEO
of Shimply.com Rajat Garg says,
“In e-tailing categories like apparel, accessories, and furniture, consumers want to touch, feel and try before buying. Not only the consumers’ hesitation about the look of clothing or an accessory, disappears with our app, it also helps them try unique products which represent the Indian diversity and culture. This is the reason why we encourage people by saying ‘India ko try kar ke dekho'”
Countless huge
selection of shopping materials is the next amazing feature. Customers can choose
from an exhaustive collection of 1.7 crore products. Customers can shop for
Sarees, Jewellery, Salwar kameez, Bridal suits, Kurtis, Men apparel etc. Shimply
also has regional products, foods and dress of specific states etc. For
example, if you are searching for a specific product basically seen in south
India, you can easily find the product from south Indian stores of shimply. As
Shimply app mainly concentrates on Indian market, all sorts of Indian products
are available. At present, materials for women, men, kids, home decor, books,
food from states, dresses from different states and finally health related
products are available.

Once a product is
selected, you can view all details and description about the product. Below
every product, other products which match the same are shown. Also, you can
refine your search to get the best product.
The products are sourced from different parts of India and reflect India’s
diversity and culture.

Shimply app also
has refer and earn programme. Once you register on Shimply app, you get 50 Rs
for shopping. Later on, from next invite onwards, you and your friend both get
25 Rs. Also on every purchase, you get 1% of total amount credited as shimply
bucks.

FINAL THOUGHTS
Whoa! Shopping
online has become quite simpler now. Admit it; everyone worries about buying
products online without having a try. Although there are a number of other
shopping apps like Flipkart, Amazon etc available in the market, none of them
provide a virtual trial room and this is where Shimply outshines others. Let’s
wait and see how well this new innovative idea by Shimply would work among
customers. So I personally suggest giving Shimply app a try. I bet you will
find this app useful.
ADDITIONAL INFO
Size: 5.2 MP
Platform: Android
Category: Shopping
Requires: Android 4.1 and up
Developer: Shimply.com
Price: Free

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